David Brock

Wearing A Blue Suit Drives Higher Win Rates

Unfortunately, the literature is rife with faux research and insights. Most no more valid than my analysis of what color suit I wear, but all accompanied by masses of data that may be correlated but have no causal relationships.

David Brock

95% of Successful Sales People do this One Thing

We see faux analytics leveraged all the time. There’s something authoritative about quoting a very large data set, tossing in the word Analytics, getting bonus points for AI/ML, and presenting the single “silver bullet.” “Do this and you will win.”


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