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Apr 23

TOPO Summit 2020

April 23 - April 24

JOIN 2,000+ PRACTITIONERS

Summit isn’t just about learning from the best in the industry – it’s also about having a great time and networking with over 2,000 sales and marketing peers in the heart of San Francisco. With parties, craft made food & cocktails, and engaging activities, Summit is the must attend event for sales and marketing professionals.

TOPO Analysts
Learn about the latest TOPO research and industry benchmark reports. The Analyst team will share specific, actionable best practices and insights that can be implemented within your own organization.

 

Sessions & Workshops

Over 60 sessions & workshops are led by sales and marketing practitioners. You’ll get an inside look into what companies like Google, LinkedIn, and Adobe are doing to drive scalable repeatable growth.

Keynotes

Summit Keynotes give you a new perspective on topics outside of sales and marketing. Captivating stories from past Summit’s include: how the DEA caught Pablo Escobar, the making being Academy Award Winning Documentary Icarus, and more.

SUMMIT TRACKS

1 – SALES ENABLEMENT – NEW for 2020

One of the key factors for sales success is an organization’s ability to enable sales by providing the required resources to sell effectively. That’s where sales enablement comes into play. The sales enablement track will tackle the toughest topics in delivering, managing, tracking, and optimizing enablement. It supports all the functions that engage with customers, including sales, sales development, customer success, account management, and more.

2 – ACCOUNT BASED

Account-based is the hottest topic in B2B sales & marketing – but what does it take to truly succeed? In this track, you’ll learn from companies that have successfully used proven account-based go-to-market strategies & tactics. Sessions will focus on overall strategy, key tactics such as orchestration, & the emerging account-based technology stack.

3 – SALES DEVELOPMENT

Sales development has become a mission critical element in just about every high growth sales & marketing organization. Learn about sales development messaging, inbound lead follow up, outbound prospecting tactics, hiring & coaching programs, as well as how to design a world class sales development process.

 

4 – SALES EFFECTIVENESS

Learn about the plays & tactics used by the best sales and sales development reps to achieve higher conversion rates, faster sales cycles, and larger average deal sizes. In this track, TOPO analysts will cover key plays such as high value selling, discovery, demo, proposal/business case review, stakeholder meetings, and outbound prospecting.

5 – MARKETING OPS & TECH

Learn about the marketing tech stacks that the world’s best marketing teams are adopting. It’s not just about marketing automation anymore. Learn how companies are using new software to create memorable experiences for buyers, automating menial marketing activities, & developing high value intelligence and insights.

6 – SALES OPS & TECH

Learn about the new sales technology stacks that the world’s best sales teams are adopting. It’s not just about CRM anymore – it’s about using software to power just about everything that sales does from the experiences they deliver to buyers, to data and intelligence, to internal management and forecasting applications.

Details

Start:
April 23
End:
April 24
Website:
https://summit.topohq.com/

Venue

Pier 27
Pier 27 - The Embarcadero
San Francisco, CA 94111 United States
+ Google Map
Website:
https://metroevents.com/

Organizer

TOPO
Website:
www.topohq.com

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