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December 9, 2019 - December 11, 2019
Technology investment is a hot topic for our audience, and high-performing companies are spending more, giving them a clear advantage over their slower-growing peers.
The results of SiriusDecisions’ 2018 CMO study show that nearly 60 percent of marketing leaders consider the implementation of new technologies and systems as the organizational change required to support their companies’ growth strategy over the next two years.
Our data also shows that more than 41 percent of high-performing organizations plan to invest more or significantly more in sales technology upgrades in the next year, compared to 20 percent of low-performing organizations.
The question is, how can companies be sure they’ll get the ROI they want? What do high performers do differently?
TechX is the conference for b-to-b marketing and sales professionals who want to know how best to put technology to work to deliver on business goals.