Sunday, September 19, 2021

Sales Management That Works: How to Sell in a World that Never Stops Changing

Sales Management That Works: How to Sell in a World that Never Stops Changing

In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.

Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

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About the Book

The rise of e-commerce. Big data. AI. Given these trends (and many others), there’s no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.

If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.

In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:

  • Hire and deploy the right talent
  • Pay and incentivize your sales force
  • Improve ROI from your training programs
  • Create a comprehensive sales model
  • Set and test the right prices
  • Build and manage a multichannel approach

 

Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Editorial Reviews

Advance Praise for Sales Management That Works:

“Frank Cespedes has developed an essential guide to help companies reconfigure their selling motions and create collaborative internal relationships to deal with changing buying habits. This is a must-read for sales and marketing leaders alike.” — Tiffani Bova, Chief Growth Evangelist, Salesforce; author, Wall Street Journal bestseller Growth IQ

Sales Management That Works is phenomenal. Packed with practical examples, compelling insights, and real-world takeaways, the book presents evidence-based strategies for navigating today’s challenging marketplace. I highly recommend it!” — David Hoffeld, CEO, Hoffeld Group; bestselling author, The Science of Selling

Sales Management That Works separates the signal from the noise and clearly explains how to be successful in today’s world of perpetual change.” — Julie Weissman Havsy, Market Insights and Analytics Leader, Philips North America

“Mastering the complexities of the omnichannel landscape requires more than just new software; it demands a thoughtful understanding of how channels and incentives come together to drive meaningful growth. Sales Management That Works provides precisely that explanation. Frank Cespedes presents an exceptional, case-backed framework that is destined to become an essential book for any leader looking to transform their sales operations.” — Neil Hoyne, Chief Measurement Strategist, Google

“Frank Cespedes has done it again. Using his trademark pragmatism, developed over decades of teaching the world’s top business leaders, he provides the tools needed to build essential strategies for sales excellence that all too often are suboptimized in today’s companies. Sales Management That Works will help you drive enormous value.” — Jay Galeota, former President and CEO, Inheris Biopharma; former Chief Strategy and Business Development Officer and President, Emerging Businesses, Merck

Details
Author:
Genre: Sales Management
Tag: Sales Management
Publisher: Harvard Business Review Press
Publication Year: 2020
ASIN: B087ZNS5RG
List Price: 32
eBook Price: 23.99
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About the Author
Frank V. Cespedes

Frank Cespedes is a Senior Lecturer at Harvard Business School. He has run a business, served on the boards of corporations and start-ups, and consulted to companies around the world. He is the author of articles in Harvard Business Review, California Management Review, Organization Science, Wall Street Journal, and other publications as well as 6 books, including Aligning Strategy and Sales which was cited as "the best sales book of the year" (Strategy & Business), "a must read" (Gartner), and "perhaps the best sales book ever" (Forbes). His most recent book is Sales Management That Works: How to Sell in a World That Never Stops Changing (Harvard Business Review Press).

Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

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