Mark Kovac is the global leader of Bain’s B2B Commercial Excellence Practice. He is also a Senior Partner and leader in Bain's Technology and Cloud Services and Telecommunications practices. He has more than 24 years of experience helping clients create and implement highly pragmatic strategies that drive tangible, enduring results. Mark has worked with leading B2B companies across sectors to develop and execute commercial excellence programs to drive sustained organic growth, including improvements in sales & channel effectiveness, digital marketing, pricing and offering management.