Four Questions to Predict Your A-Player Retention
The “war for talent” dominated headlines and SBI client conversations across 2021, with attrition rates ranging from 25-60%, and leadership...
Martha Mathers joined SBI in 2021 as Head of Research, where she oversees all research activities and manages a team of researchers, content creators, and data analysts. SBI’s research capability focuses on sourcing innovative revenue growth approaches, synthesizing emergent trends in the marketplace, and assembling world-class benchmarking capabilities.
Prior to SBI, Martha held leadership roles within the Vista Equity Partners portfolio, leading product marketing, customer marketing, and content marketing engagements with Vista’s portfolio of market-leading software and technology companies and helping lead portfolio company Granicus to a successful exit through her leadership of Product Marketing and Demand Generation.
Martha also spent 10 years at CEB and then Gartner as a Managing Vice President, leading and delivering on Gartner’s strategy for its products serving F500 and Global 1000 CMOs with particular focus on marketing strategy and organizational design, content marketing, demand generation and sales enablement, product marketing, and B2B customer behavior and insights.
The “war for talent” dominated headlines and SBI client conversations across 2021, with attrition rates ranging from 25-60%, and leadership...
The SalesTech landscape continues to increase in complexity. SBI outlines three key actions to help you get started on assessing...
An SBI pulse survey focused on commercial leaders' SKO and travel plans in 2022
Despite great external conditions and careful planning — a strong macroeconomic environment, big bets with aligned commercial capacity, and increased...
Despite great external conditions and careful planning — a strong macroeconomic environment, big bets with aligned commercial capacity, and increased...
Despite great external conditions and careful planning — a strong macroeconomic environment, big bets with aligned commercial capacity, and increased...
Despite great external conditions and careful planning — a strong macroeconomic environment, big bets with commercial capacity aligned behind them,...
© 2021 SOPSA -The Community for Sales Operations Professionals - by Global Sales Operations Association.
© 2021 SOPSA -The Community for Sales Operations Professionals - by Global Sales Operations Association.