Welcome to Sales Tech Podcast, the show that talks about sales technology, what’s working, what’s not, and where the industry is going. In this episode, sales expert and entrepreneur, Scott Ingram joins the show to discuss his latest project, the Sales Tech Expo. Scott is the man behind Sales Success Media, a community that deconstructs world-class sales professionals. Scott is an incredibly thoughtful and deliberate sales professional who lives at the intersection of sales and innovation.
Today, Thom and Scott talk all about what to expect from the upcoming Sales Tech Expo in Austin, Texas. Scott speaks to what inspired him to launch this project, the importance of creating value for both practitioners and sponsors alike, and the culture of connecting at live events. Finally, Scott speaks to the investment boom in the sales tech industry and why it is poised to continue into the future.
What We Covered:
00:39 – Thom introduces today’s guest, Scott Ingram, who joins the show to talk about the upcoming Sales Tech Expo
04:43 – Scott talks about the importance of creating value for both the sales practitioner and sponsor communities when organizing an event
06:23 – Thom and Scott talk about the culture of connecting at events
09:22 – Why Scott is extremely excited about the timing of the Sales Tech Expo
12:26 – Scott talks about the structure and core tracks of the Sales Tech Expo
15:09 – Scott discusses the investments that are taking place in sales tech
16:50 – Scott let’s listeners know what to expect from the Sales Tech Expo and where they can learn more about the event
23:42 – Thom thanks Scott for joining the show today and all the work he’s doing at Sales Success Media
“What I recognized early this year was that there isn’t a very practitioner-led event that brings all of the disciplines of sales together with all of the sales tech vendors and sales tech solutions.” (02:27)
“The only way an event works is if there’s value on both sides. I think, at the end of the day, it comes down to experience. And events are successful when you deliver that experience.” (05:10)
“I’m a pretty good salesperson, but you know who’s better than me? My best customer telling their story of working with us.” (10:46)
“I’m looking to create a track called ‘Founders and Funders,’ where we can bring together the sales tech entrepreneurs, the C-level executives, the VCs, the angels, and those that are investing in the space and create this dynamic where they can all network.” (13:42)
“We’re well north of $1.5 billion of new investment that has flowed into this space. Sales tech is hot right now. It is attracting massive dollars because the investors see this is the new frontier.” (16:08)